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Polling, PR and propaganda: Estimating CMA's expenditures

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How did we reach the estimate of $185 million CMA spent on advertising between 1952 and 1996?

The years 1952 and 1996 were selected as boundaries because they are the first and last years for which reliable information was available. In many instances, budget documents approved by the CMA Board of Directors were available. Based on those figures, funding trends were clearly discernible. Using these trends and confirmed outlays, budgets were estimated for those years in which no budget documents were found. In all cases, conservative estimates were used.

Using a cost-of-living calculator from the American Institute of Economic Research (http://www.aier.org/cgi-bin/colcalculator.cgi), all amounts were converted into 2001 dollars.

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last updated: march.27.2009

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